It's a new
Every Thing.


Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.


Every thing
is extra­ordinary.

Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve.1 Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.2

Jacquard App
Just the way you like.

Personalize your things by selecting the Abilities you want to use2. The more Jacquard services are added, the more your things become uniquely yours.

Alt text
Big tech, small Tag.

The discreet Jacquard Tag connects your physical things to digital services and information. It’s connected via Bluetooth® and communicates with the Jacquard app.


Made with
your favorite brands.

Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.

We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.

Konnect-i Backpack


Move smarter. Stay connected on the go with on-demand turn by turn directions5, effortless selfies, easy music2, phone control1 and much more. With Samsonite’s Konnect-i backpack, you can stay connected with just a simple gesture1.

adidas GMR

Play Connected

A first of its kind gaming technology from adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google, that creates a new experience by connecting physical football and digital gaming.4

Trucker Jacket


Connected, not distracted. Iconic Levi’s® Trucker jacket merges style with innovative Jacquard technology. Answer calls3, play music2, and take photos right from your sleeve.