It's a new
Every Thing.

A LIBERATING TAKE ON WEARABLES

Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.

Experiences

Every thing
is extraordinary.

Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve.¹ Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.²

Just the way you like.

Personalize your things by selecting the Abilities you want to use². The more Jacquard services are added, the more your things become uniquely yours.

Big tech, small Tag.

The discreet Jacquard Tag connects your physical things to digital services and information. It’s connected via Bluetooth® and communicates with the Jacquard app.

Collaborations

Made with
your favorite brands.

Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.

We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.

Konnect-i Backpack

Samsonite®

Move smarter. Stay connected on the go with on-demand turn by turn directions⁵, effortless selfies, easy music², phone control¹ and much more. With Samsonite’s Konnect-i backpack, you can stay connected with just a simple gesture¹.

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adidas GMR

Play Connected

A first of its kind gaming technology from adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google, that creates a new experience by connecting physical football and digital gaming.⁴

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Trucker Jacket

Levi’s®

Connected, not distracted. Iconic Levi’s® Trucker jacket merges style with innovative Jacquard technology. Answer calls³, play music², and take photos right from your sleeve.

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Technology woven in.

Jacquard is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. Using advanced hardware, software, unique materials, and textile manufacturing know-how, Jacquard by Google allows our partner brands to integrate connectivity and digital experiences directly into their products.

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