Rule both worlds. adidas GMR is an innovation from adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google, creating a new experience for players by connecting physical football and digital gaming.
Defining the future of connected play
adidas GMR is a unique collaboration between three of the world’s leading brands in sports, gaming and technology. The launch of adidas GMR sees adidas, EA SPORTS FIFA Mobile and Jacquard by Google come together in a ground-breaking partnership to create a product that merges the real-world and virtual game.1
Sync your skills to rule the game.
Powered by the Jacquard Tag’s advanced machine-learning algorithms, adidas GMR measures kicks, shot power, distance and speed. When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team™ performance.1
Magic in
your kicks.
Machine learning algorithms run directly on the Jacquard Tag to understand your football moves, so all you do is play.
Count your total number of kicks, and measure the ball speed for your shot power.
Calculate your running speed and number of sprints.
Measure your total distance run.
Once synced, your stats are sent to the GMR app, giving you the key data you need to help improve your skills.2
From the pitch to the
palm of your hand.
Pair with EA SPORTS FIFA Mobile
Connect the Jacquard Tag to EA SPORTS FIFA Mobile via the adidas GMR app.1
Insert the Jacquard Tag
Place the Jacquard Tag into the cavity of the adidas GMR insole.
Select your shoe
Put it in your shoe, virtually any shoe.
Complete weekly challenges
Earn rewards and improve your Ultimate Team™ performance in EA SPORTS FIFA Mobile.1
EA SPORTS FIFA Mobile meets Jacquard
Jacquard by Google extends your game from the screen to the physical world. Be one of the first to experience this with EA SPORTS FIFA Mobile and adidas GMR.1
