The latest
Stories
From Jacquard
Google ATAP launches “Ambient Experiments" and collaborates with designer Clara Daguin.
Ambient Experiments
July 7th, 2021
A limited interactive edition of “Please Touch the Thread” exhibition book is released.
Please Touch the Thread
September 1st, 2021
Jacquard SDK now enables Android and iOS developers to create their own apps with Jacquard interactions.
Jacquard SDK
October 28th, 2021
Ivan Poupyrev speaks at TED2019: Bigger Than Us. April 15 – 19, 2019, Vancouver, BC, Canada. Photo: Ryan Lash / TED
How it started
The Idea
2014
With a vision of combining the personal and tactile elements of textiles with the immediacy and flexibility of digital services, Ivan Poupyrev joined ATAP in January 2014, and began working out the initial concepts behind Project Jacquard.
Cooper Hewitt Acquisition
2016
In September 2016 the Levi’s® Commuter™ Trucker Jacket was acquired by the Cooper Hewitt Smithsonian Design Museum for their permanent collection as part of the history of American Design. Alongside the jacket, the museum acquired samples of materials, early prototypes and drawings that made the product possible.
First Product Launch
2017
On September 27, 2017 the Levi’s® Commuter™ Trucker jacket with Jacquard by Google was put on sale. This was one of many firsts for Levi’s, but a particularly exciting moment for the Jacquard team.
Platform Launch
2019
On September 12, 2019 a completely renewed Jacquard platform was launched with the Saint Laurent Cit-e Backpack. Cit-e Backpack is the first product that utilizes the next generation of Jacquard hardware and software that will transform the regular things that we love wear, and use everyday to have new digital functionality that allows you to do more and be more.