It's a new
Every Thing.

Jacquard
A LIBERATING TAKE ON WEARABLES

Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.

Experiences

Every thing
is extra­ordinary.

Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve. Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.1

Jacquard App
Just the way you like.

Personalize your things by selecting the Abilities you want to use. The more Jacquard services are added, the more your things become uniquely yours.

Alt text
Big tech, small Tag.

The discreet Jacquard Tag connects your physical things to digital services and information. It’s connected via Bluetooth® and communicates with the Jacquard app.

Collaborations

Made with
your favorite brands.

Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.

We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.


Trucker Jacket

Levi’s®

Connected, not distracted. Iconic Levi’s® Trucker jacket merges style with innovative Jacquard technology. Answer calls1, play music2, and take photos right from your sleeve.


Cit-e Backpack

Saint Laurent

The first connected luxury backpack that can control music2, drop pins on the go, take pictures, and do more with a simple gesture.


Commuter™
Trucker Jacket

Levi’s®

Engage with your world like never before. Get directions, control your media, and stay connected while on the go.