A LIBERATING TAKE ON WEARABLES
Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.
Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve.1 Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.2
your favorite brands.
Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.
We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.
Technology woven in.
Jacquard is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. Using advanced hardware, software, unique materials, and textile manufacturing know-how, Jacquard by Google allows our partner brands to integrate connectivity and digital experiences directly into their products.Learn more
"Please Touch the Thread" exhibition book is issued after our artists-in-residency program.
Please Touch the Thread
February 11, 2020
Jacquard teams up with famous creators & Levi's® to showcase how the creative community uses their Levi's® Trucker Jackets
Levi's® Trucker Jacket
April 7, 2020
Google ATAP joins the prestigious ANDAM Fashion Award Community to support emerging designers.
Andam Fashion Award
March 6, 2020