It's a new
Every Thing.


Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.


Every thing
is extra­ordinary.

Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences, while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve. Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.1

Jacquard App
Just the way you like.

Personalize your things by selecting the Abilities you want to use. The more Jacquard services are added, the more your things become uniquely yours.

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Big tech, small Tag.

The discreet Jacquard Tag connects your physical things to digital services and information. It’s connected via Bluetooth® and communicates with the Jacquard app.


Made with
your favorite brands.

Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.

We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.

Cit-e Backpack

Saint Laurent

The first connected luxury backpack that can control music2, drop pins on the go, take pictures, and do more with a simple gesture.

Trucker Jacket


Engage with your world like never before. Get directions, control your media, and stay connected while on the go.

Technology woven in.

Jacquard is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. Using advanced hardware, software, unique materials, and textile manufacturing know-how, Jacquard by Google allows our partner brands to integrate connectivity and digital experiences directly into their products.

Learn more