adidas GMR

Play connected

Rule both worlds. adidas GMR is an innovation from adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google, creating a new experience for players by connecting physical football and digital gaming.

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Defining the future of connected play

tag-adidas

adidas GMR is a unique collaboration between three of the world’s leading brands in sports, gaming and technology. The launch of adidas GMR sees adidas, EA SPORTS FIFA Mobile and Jacquard by Google come together in a ground-breaking partnership to create a product that merges the real-world and virtual game.


Sync your skills to rule the game.

Powered by the Jacquard Tag’s advanced machine-learning algorithms, adidas GMR measures kicks, shot power, distance and speed. When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team™ performance.1


Magic in
your kicks.

Adidas x Jacquard

From the pitch to the
palm of your hand.

Action Recognition

01

Pair with EA SPORTS FIFA Mobile

Connect the Jacquard Tag to EA SPORTS FIFA Mobile via the adidas GMR app.3

custome-insole

02

Insert the Jacquard Tag

Place the Jacquard Tag into the cavity of the adidas GMR insole.

03

Select your shoe

Put it in your shoe, virtually any shoe.

real-time-tracking

04

Complete weekly challenges

Earn rewards and improve your Ultimate Team™ performance in EA SPORTS FIFA Mobile.

EA SPORTS FIFA Mobile meets Jacquard

 

Jacquard by Google extends your game from the screen to the physical world. Be one of the first to experience this with EA SPORTS FIFA Mobile and adidas GMR.

Play Store App Store
GMR-app-1