"Please Touch the Thread" exhibition book is issued after our artists-in-residency program.
Please Touch the Thread
February 11, 2020
Jacquard teams up with famous creators & Levi's® to showcase how the creative community uses their Levi's® Trucker Jackets
Levi's® Trucker Jacket
April 7, 2020
Google ATAP joins the prestigious ANDAM Fashion Award Community to support emerging designers.
Andam Fashion Award
March 6, 2020
Adidas GMR release
The worlds of sports, gaming, and technology collide with all-new Adidas GMR by Adidas Football, EA SPORTS FIFA Mobile and Google ATAP.
Saint Laurent Cit-E backpack on Farfetch
The first ever connected luxury backpack created with Jacquard™ technology is now sold on the online luxury fashion retail platform Farfetch.
Jacquard joins Wired to Wear.
The Museum of Science and Industry Chicago's newest exhibit.
Google Arts & Culture
Google Arts & Culture + Jacquard™ by Google.
Residency artist announcement.
Ivan Poupyrev at TED2019
How technology is changing the way we interact with our world.
Ivan Poupyrev speaks at TED2019: Bigger Than Us. April 15 – 19, 2019, Vancouver, BC, Canada. Photo: Ryan Lash / TED
How it started
With a vision of combining the personal and tactile elements of textiles with the immediacy and flexibility of digital services, Ivan Poupyrev joined ATAP in January 2014, and began working out the initial concepts behind Project Jacquard.
Cooper Hewitt Acquisition
In September 2016 the Levi’s® Commuter™ Trucker Jacket was acquired by the Cooper Hewitt Smithsonian Design Museum for their permanent collection as part of the history of American Design. Alongside the jacket, the museum acquired samples of materials, early prototypes and drawings that made the product possible.
First Product Launch
On September 27, 2017 the Levi’s® Commuter™ Trucker jacket with Jacquard by Google was put on sale. This was one of many firsts for Levi’s, but a particularly exciting moment for the Jacquard team.
On September 12, 2019 a completely renewed Jacquard platform was launched with the Saint Laurent Cit-e Backpack. Cit-e Backpack is the first product that utilizes the next generation of Jacquard hardware and software that will transform the regular things that we love wear, and use everyday to have new digital functionality that allows you to do more and be more.